Enormous in Illinois
What are the design criteria when proposing a new identity for a $50 billion retail giant that operates 3,800 stores? Creative possibilities were limited, but in the end we were able to push a very...
View ArticleSomewhere in Pennsylvania
The van’s dirty, it’s not the greatest photo, and I risked my life taking it while driving, but it’s a perfect “in situ” shot of the A&E identity and van that we designed for Sears. They inherited...
View ArticleNaked.
I love seeing good design work unpacked and reassembled into something new. The re-use can be as creative an act as the original thing, sometimes more so. Who knows in this case — the van I designed...
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